Ads on social media provide marketers more advanced targeting options for audience and trustworthy conversions for tracking. Although, the platform of Facebook is elder and contains the bigger user base (around 2 billion active users every month by Sept 30, 2017 as compared to 800 million active users of Instagram), Instagram is gaining fame steadily, particularly with a heavy adoption of the new features such as Instagram stories. If you have an active brand on both Instagram and Facebook, the